The following three key phrases sum up Kia’s management philosophy: full accountability, realizing potential, and practicing humanity. These key values are encapsulated in a single mantra: 'Building a new future and realizing humanity's dreams by thinking creatively and tackling challenges head on. Test drive a KIA Soul at the EcoRide and Drive! (Scroll down to learn more!)
Kia Motors develops and applies means of cutting consumption and waste across the entire automotive lifecycle.
They continually monitor their results and make improvements to realize their goal of being green and clean.
Come test drive a KIA SOUL this summer at Boston GreenFest!