Addressing Strategic Challenges —
My career has consisted of solving strategic and marketing challenges faced by some of the world’s best-known companies in North America, and Europe, while at Deloitte and then at IBM and EMC. I’ve: held leadership roles in start-up and VC backed companies such as Dancing Deer Baking Company, and been an Executive Director of several non-profits focused on social challenges e.g. economic development and gang violence. My academic work focuses on the personal and strategic issues of racism. My books address social issues, e.g. my book “Regenerative Medicine and Human Genetic Modification” draws from my biotech experience. My fictional work for movies and television is represented by Frank Wheaton, my agent, and sports and entertainment attorney in Los Angles. The career result has been solid experience in the private, non-profit, public and philanthropic sectors of the economy. My current initiatives are using technology to revitalize an economically challenged community, increasing diversity in advanced manufacturing opportunities and using food science to reduce the amount of diet-related disease in America.
CMO and Marketing Innovation —
My formal training and experiences are in marketing as both a CMO and strategic consultant. I was responsible for pioneering work in marketing innovation — helping companies incorporate advances in marketing science, technology, and engineering into their strategy as a way to obtain a competitive advantage and/or create shareholder value. As a subject matter expert, I have been quoted or published in a long list of professional journals and business publications such as WSJ, NYT on topics such as advertising, public relations, and media strategy; spoken at conferences, and hosted my own live-streamed show on marketing innovation called CMO Advantage.
Learn more about Ed Gaskin.